Anne Flipo

Anne Flipo's name sits on an improbable share of the modern bestseller shelf. Her range is the striking part: the same nose is behind La Vie Est Belle's iris-praline sweetness, Libre's lavender-against-orange-blossom tension, the cardamom seduction of La Nuit de L'Homme and the marine swagger of Invictus. If there is a signature across all that, it is legibility, her scents state their idea in the first minute and never mumble, which is a big reason they sell in the millions. Most of these were team compositions, as modern blockbusters usually are, but her recurrence across them is no accident. Browsing her list is a tour of what mainstream perfumery has smelled like for the past fifteen years, at its most confident.

Fragrances composed by the perfumer Anne Flipo — the nose behind the bottle. 11 scents across houses.

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