Few noses have shaped how the world smells day-to-day like Alberto Morillas. He composed CK One and Acqua di Giò in the nineties, which between them effectively invented modern "fresh", and the catalog here shows that fluency everywhere: the sea-and-stone upgrade of Acqua di Giò Profumo, Dylan Blue's peppery snap, Bright Crystal's yuzu sparkle, Daisy's strawberry-violet charm, Bloom's lush tuberose. His signature is transparency, even his rich scents feel like they have air moving through them, and an almost suspicious consistency: Morillas fragrances rarely polarize and almost never feel dated. If you want a masterclass in crowd-pleasing done with actual craft, read down his list and start sampling anywhere.
Fragrances composed by the perfumer Alberto Morillas — the nose behind the bottle. 9 scents across houses.