Gucci
Eau de Parfum · Women's · 2021
Sweet fruity-gardenia floral, youthful and pretty
floral · sweet · white floral · fruity · powdery
Top (first impression): Pear · Red Berries
Heart (the character): Gardenia · Frangipani
Base (the dry-down): Brown Sugar · Patchouli
Season: spring, summer, fall · Occasion: everyday, office, date night
Longevity: moderate (5-7h) · Sillage: moderate
Gucci's Flora line began with Flora by Gucci in 2009, and the Gorgeous Gardenia accord first appeared as an eau de toilette in 2012. In 2021 Gucci relaunched the line, repackaging Flora Gorgeous Gardenia as the eau de parfum flagship. Perfumer Alberto Morillas centered the composition on gardenia and frangipani, framed by juicy pear and red berries up top and a brown-sugar sweetness over patchouli in the base. The 2021 campaign featured Miley Cyrus, targeting a younger audience. The reboot proved highly successful and sat alongside additional Flora flankers such as Gorgeous Jasmine, Gorgeous Magnolia and Gorgeous Orchid. Its accessible, sweet fruity-floral character made it a popular gateway designer fragrance among younger buyers.
A bright, sweet floral pairing juicy pear and red berries with a creamy gardenia-and-frangipani heart over a brown-sugar and patchouli drydown. It is a youthful, approachable everyday floral that leans sweeter than the original Flora.
Nose: Alberto Morillas
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