Part of our Black Friday 2026 hub: straight answers and live fragrance deals for November 27 to 30.

Black Friday · Retailer · Shoppers planning to buy designer fragrance or a gift set at Ulta in November

Ulta Black Friday 2026: what to expect on fragrance

By Siddharth Kumar · Updated September 2026

Ulta’s Black Friday fragrance offer is a named list of designer houses at a flat percentage rather than a store-wide event. In 2025 that meant 40 percent off Ralph Lauren, Viktor and Rolf, Marc Jacobs, Burberry and Gucci, 30 percent off newer houses such as Snif and Billie Eilish, and half off fragrance sampler sets, with loyalty points earned on top. Ulta carries Chanel but excludes it from these events, and prestige niche is largely absent. Expect the 2026 list to look similar: mainstream designer discounted hard, sets and samplers at the best value in the store, and nothing on Chanel, Creed or Le Labo.

As an Amazon Associate, MySecretCart earns from qualifying purchases. Your price never changes. Full disclosure.

Ulta is the Black Friday retailer for mainstream designer fragrance. Where Sephora’s strength is prestige niche inside a tiered event, Ulta’s is a published list of designer houses at a flat, deep percentage, plus loyalty points that apply to every purchase and can be spent on anything later. That makes it the likeliest place to find the best price of the year on a Marc Jacobs, a Burberry or a Gucci, and one of the best places for fragrance sampler sets. It is also a place where a shopper hunting a Chanel or a Tom Ford Private Blend will leave empty-handed. This page lays out the 2025 list, what it implies for 2026, how the loyalty mechanics stack, and where Ulta beats and loses to its rivals.

What	Ulta 2025 Black Friday	Plan for 2026
Designer houses at 40 percent	Ralph Lauren, Viktor and Rolf, Marc Jacobs, Burberry, Gucci	Expect a similar named list of mainstream designer houses
Newer houses at 30 percent	Snif, Billie Eilish and comparable young brands	Trendy and celebrity houses at a smaller percentage
Sampler and discovery sets	Half off	The best value in the store for someone who has not chosen a scent
Chanel	Carried, excluded from the event	Loyalty points only; no percentage
Prestige niche such as Creed, Le Labo, Kurkdjian	Not carried or not discounted	Look to Sephora, department stores or discounters instead

How Ulta’s fragrance event works

Ulta publishes its Black Friday ad in mid-November, typically the week of November 16, and the fragrance section of that ad is a named list: these houses at this percentage, those houses at that percentage, these sets at half off. The list runs from Thanksgiving week through Cyber Monday with some items as early doorbusters, and online and in-store terms are usually the same. There is no loyalty tier to unlock, which makes Ulta simpler than Sephora: the percentage in the ad is the percentage you get. What Ulta adds instead is its points program, which earns on every dollar and can be redeemed later on any product in the store, so the effective saving on a discounted bottle is the percentage plus the points. Members also get occasional bonus-points multipliers during the event.

The 2025 list, and what it predicts

In 2025 Ulta took 40 percent off Ralph Lauren, Viktor and Rolf, Marc Jacobs, Burberry and Gucci fragrances, 30 percent off newer houses including Snif and Billie Eilish, and 50 percent off fragrance sampler sets. Earlier years followed the same shape with a rotating cast of mainstream designer houses at roughly 30 to 40 percent. The prediction for 2026 is therefore about structure rather than specific names: expect five or six mainstream designer houses at the top percentage, a few trendy or celebrity houses at a smaller one, and sets and samplers at half off. If your target house is one of the perennial Ulta designer names, a Marc Jacobs Daisy, a Burberry Her, a Gucci Bloom or a Viktor and Rolf Flowerbomb, the odds of it being on the list are good. If it is a prestige house, they are not.

Chanel at Ulta: carried, not discounted

Ulta has carried Chanel fragrance since 2019, which leads shoppers to expect a Chanel deal there. There is none. Chanel requires its retail partners to exclude it from percentage promotions, and Ulta complies, so Bleu de Chanel, Coco Mademoiselle and Chance sit at list price through the entire event. What you can get is loyalty points on a Chanel purchase, which is a small indirect saving, and Ulta’s free shipping thresholds. If you want Chanel below list, our page on whether Chanel ever goes on sale covers the actual routes: department store gift card events, warehouse clubs and established discounters.

Sets and samplers: Ulta’s quiet strength

Half off fragrance sampler sets has been a fixture of Ulta’s Black Friday offer, and it is the best value in the store for two kinds of buyer. The first has not chosen a scent and wants to try several before committing; a discounted designer sampler with a voucher toward a full bottle is exactly right. The second is buying a gift for someone whose taste they do not know; a discovery set removes the guess. Ulta also discounts full-size gift sets that pair a bottle with a travel spray or lotion, and at 30 to 40 percent off those are a good buy if you want the travel size anyway. Compare the set price against the bottle alone before assuming the set is the better deal.

Where Ulta beats Sephora, and where it loses

Ulta wins on mainstream designer percentages, which are flat and deep rather than tiered, on sets and samplers, and on simplicity. It also wins for shoppers in the base tier of Sephora’s program, because Ulta’s 40 percent on a named house beats a base-tier percentage at Sephora on the same house. Ulta loses on prestige and niche: Tom Ford Private Blend, Kurkdjian, Byredo, Kilian and Parfums de Marly are Sephora and department store territory, and Creed and Le Labo are not discounted anywhere. It also loses to the online discounters on the deepest headline numbers for older designer stock. The efficient plan is to check the Ulta ad first for your house; if it is there at 40 percent, buy; if not, go to Sephora or a department store.

How to be ready for 2026

Join Ulta’s free loyalty program so points accrue on the purchase. Around November 16, read the published Black Friday ad and find the fragrance section. If your house is on the list, note whether it is a doorbuster with a specific date and set a reminder. Compare the discounted price on the exact concentration and size against Sephora and a discounter, because a 40 percent cut on a smaller eau de toilette can cost more per milliliter than a 30 percent cut on a larger eau de parfum elsewhere. Buy early in the window for popular houses; Ulta stock on the headline names thins by the weekend. And if the list does not have your house, do not wait for it to be added; the list is fixed once the ad is out.

The verdict

Ulta is the Black Friday retailer for mainstream designer fragrance and for sets and samplers, with a published list at a flat 30 to 40 percent plus loyalty points. It is not the place for Chanel, which it carries at list, or for prestige niche, which it mostly does not carry. Read the ad around November 16, buy your house if it is there, and go elsewhere without waiting if it is not.

Who should skip this

Skip Ulta if your target is Chanel, Creed, Le Labo, Kurkdjian or Tom Ford Private Blend. Skip it for the absolute deepest percentage on older designer stock, where the discounters go further, and skip waiting for a house to be added to the list once the ad is published.

How we chose

Based on Ulta’s published Black Friday ads and fragrance promotions from 2022 to 2025 as archived by deal trackers and reported in the 2025 publisher roundups, and on Ulta’s published loyalty program terms and Chanel exclusion. The 2026 expectations are structural inferences from that pattern, not announcements. No price figures are published here.

Frequently asked

What fragrance brands does Ulta discount on Black Friday?

Mainstream designer houses on a published list. In 2025 that was 40 percent off Ralph Lauren, Viktor and Rolf, Marc Jacobs, Burberry and Gucci, 30 percent off newer houses like Snif and Billie Eilish, and half off sampler sets.

Does Ulta discount Chanel on Black Friday?

No. Ulta carries Chanel but excludes it from percentage events at Chanel’s requirement. You earn loyalty points on a Chanel purchase, nothing more.

Is Ulta or Sephora better for Black Friday perfume?

Ulta for mainstream designer at a flat, deep percentage and for sampler sets. Sephora for prestige and niche houses inside its tiered event. Check the Ulta ad first; if your house is there, it is usually the better price.

When does Ulta release its Black Friday ad?

Typically the week of November 16, with the sale running from Thanksgiving week through Cyber Monday and some doorbusters on specific dates.

Are Ulta fragrance sampler sets a good Black Friday buy?

Yes, at half off they are the best value in the store for someone who has not chosen a scent or is buying a gift for a person whose taste they do not know. Many include a voucher toward a full bottle.