Burberry
Eau de Parfum · Women's · 2018
Juicy berry-candy gourmand, youthful and crowd-pleasing
fruity · sweet · gourmand · musky · vanilla · floral
Top (first impression): Strawberry · Raspberry · Blackberry · Blackcurrant
Heart (the character): Violet · Jasmine
Base (the dry-down): Musk · Amber · Vanilla · Dry Woods
Season: fall, winter, spring · Occasion: everyday, date night, night out
Longevity: long (7-9h) · Sillage: strong
Burberry Her launched in 2018 as the house's modern feminine pillar, composed by master perfumer Francis Kurkdjian and fronted in advertising by model Cara Delevingne. The brief was a portrait of a London woman, translating the energy of the city into a gourmand fruity scent built on a dense bed of dark berries over musk and vanilla. It marked a deliberate pivot for Burberry toward a younger, fruitier signature compared with the older My Burberry florals. The fragrance quickly became a high-street favorite and spawned several flankers, including Burberry Her Blossom, Intense, London Dream and Elixir de Parfum. Its accessible candy-berry profile made it a frequent gift and a strong seller across European and North American markets.
A bright, jammy berry bomb softened by musky vanilla and a touch of violet, it reads young, fun and very wearable. Easy to love and easy to over-spray, so a light hand goes a long way.
Nose: Francis Kurkdjian
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