Ariana Grande
Eau de Parfum · Women's · 2018
Cozy whipped-cream gourmand, comforting cult favorite
sweet · gourmand · creamy · vanilla · musky · fruity
Top (first impression): Lavender · Pear · Bergamot
Heart (the character): Whipped Cream · Praline · Coconut
Base (the dry-down): Vanilla Orchid · Musk · Woods
Season: fall, winter, spring · Occasion: everyday, date night, night out
Longevity: long (7-9h) · Sillage: strong
Cloud launched in 2018 as Ariana Grande's breakout fragrance, composed by perfumer Clement Gavarry of Mane and presented in a pastel-blue bottle topped with a cloud cap. Built on a creamy gourmand accord of whipped cream, praline and coconut over a lavender-tinged opening and musky base, it became a sleeper viral success driven by social media and word of mouth. It was widely praised for delivering a luxurious-smelling gourmand at a celebrity-fragrance price, earning frequent comparisons to far more expensive scents. The success of Cloud helped reposition celebrity fragrance as a serious category and led to flankers including Cloud Intense and Cloud Pink. It remains one of the best-selling celebrity perfumes of its era.
A pillowy blend of whipped cream, praline and coconut over soft musk that smells like a sweet dessert without turning sharp. A genuine viral hit that punches well above its price.
Nose: Clement Gavarry
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