Tom Ford
EDP · Unisex · 2018
Boozy black-cherry and almond gourmand, indulgent and instagram-famous
sweet · fruity · almond · gourmand · warm spicy · vanilla
Top (first impression): Black Cherry · Cherry Liqueur · Bitter Almond
Heart (the character): Turkish Rose · Jasmine Sambac · Plum
Base (the dry-down): Tonka Bean · Vanilla · Peru Balsam · Sandalwood · Cedar
Season: fall, winter, spring · Occasion: date night, night out, special occasion
Longevity: long (8-10h) · Sillage: strong
Lost Cherry launched in 2018 as part of Tom Ford's Private Blend collection, composed by perfumer Louise Turner. It pairs sweet black cherry and cherry liqueur with a marzipan-like bitter almond, then balances the sugar with Turkish rose, jasmine, and a warm tonka-vanilla-balsam drydown. The fragrance became a viral sensation on Instagram and TikTok, prized as much for its distinctive cherry-topped bottle as its scent. It helped drive the late-2010s boom in cherry and boozy-gourmand fragrances and remains one of the most sought-after and frequently duped Private Blends. Its commercial success cemented cherry as a dominant fragrance trend heading into the 2020s.
An indulgent, boozy black-cherry-liqueur and bitter-almond gourmand softened by rose and a creamy tonka-vanilla base. Loud, sweet, and very recognizable, it became one of Tom Ford's biggest social-media-era hits.
Nose: Louise Turner
Kayali Yum Pistachio Gelato · Tom Ford Cherry Smoke · Maison Francis Kurkdjian Baccarat Rouge 540 · Initio Side Effect