Gucci's fragrance shelf, at least the slice we track, is all about modern florals for women. Bloom is the serious one, a thick tuberose-jasmine that smells like a florist's cold room. Flora Gorgeous Gardenia runs the opposite direction, pear and brown-sugar sweetness that made it a social-media favorite among younger wearers. Bamboo splits the difference with a creamy, office-friendly floral calm. If you love white flowers, start with Bloom; if you want pretty and easy, Flora Gorgeous Gardenia is the safer blind buy. Two things to know before committing: true tuberose is polarizing and Bloom gives you a lot of it, and there's nothing masculine or even properly unisex in this lineup, so shoppers outside the floral lane should look elsewhere.
Every Gucci fragrance we cover, ranked by popularity. 3 scents, clean note pyramids, no clutter.