Olivier Creed is the sixth-generation head of his family's house and the name credited on its defining modern scents. Aventus is the headline, smoky pineapple over moss, the most discussed and most copied men's fragrance of its era, but the two companions here show more range: Green Irish Tweed's lemon-verbena-iris freshness, composed with the great Pierre Bourdon, remains the reference "smells like a gentleman" green scent decades on, and Silver Mountain Water turns citrus and blackcurrant into something like alpine stream air. The house signature under his direction is polished naturalism, expensive-smelling freshness with real materials character. Debates about batch variation are a permanent feature of Creed ownership; the quality of the ideas is not debated.
Fragrances composed by the perfumer Olivier Creed — the nose behind the bottle. 3 scents across houses.