Think of Burberry's current pair as a well-cut trench coat: unmistakably pleasant, deliberately unchallenging. Her stacks strawberry, raspberry and blackberry into a jammy, musky gourmand that smells like a good mood in a London autumn, and it has become a quiet staple for exactly that reason. Hero answers for men with peppery bergamot over dry woods, a safe, modern scent that offends nobody and suits offices, dates and everything between. If that sounds like faint praise, it half is. Start with Her if you like sweet berries you can wear daily, or Hero as a dependable pick for someone hard to shop for. The honest limitation: neither bottle has much edge, so wearers chasing a distinctive signature will outgrow this house quickly.
Every Burberry fragrance we cover, ranked by popularity. 2 scents, clean note pyramids, no clutter.