Burberry

Hero

Eau de Parfum · Men's · 2022

Big creamy cedar bomb, masculine and crowd-friendly

Main accords

woody · fresh spicy · aromatic · amber · warm spicy · resinous

The note pyramid

Top (first impression): Bergamot · Black Pepper

Heart (the character): Cedar · Juniper

Base (the dry-down): Cedar · Olibanum · Tonka Bean · Vanilla

When to wear it

Season: fall, winter, spring · Occasion: everyday, office, date night, night out

Performance

Longevity: long (8-10h) · Sillage: strong

The story

Burberry Hero launched in 2021 as a fresh masculine pillar fronted by actor Adam Driver, with the original Eau de Toilette composed around a triad of cedar woods to create a modern woody-aromatic signature. Perfumer Aurélien Guichard built the line on bergamot and black pepper over a creamy, resinous cedar core. This Eau de Parfum followed in 2022 as the richer concentration, deepening the incense and adding tonka-vanilla warmth for cooler-weather performance and stronger sillage. The campaign imagery of a man and a galloping horse became one of the more recognizable fragrance ad visuals of the early 2020s. Hero quickly established itself as one of Burberry's strongest contemporary masculine sellers.

Our take

A loud, woody-aromatic cedar showcase built around three cedar varieties, smoothed with incense and a touch of vanilla-tonka warmth. The EDP is the heavier, more potent version of the line, leaning warm-spicy and projecting confidently.

Nose: Aurélien Guichard

If you love this, try

Burberry Hero (EDT) · Versace Eros · Dior Sauvage Elixir · Montblanc Explorer

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