Daisy's flower-topped bottle has sat on a million dressers for good reason: Marc Jacobs makes cheerful, pretty, zero-stress perfume. Daisy itself is wild strawberry and violet leaf, the scent equivalent of a white sundress, best in spring and summer. Perfect leans a little creamier, rhubarb and daffodil over an almond-milk softness that carries into cooler months. Both are aimed at wearers who want to smell fresh, young and approachable rather than mysterious. Start with the original Daisy; it remains the clearest statement of what the house does well. Go in knowing the limits, though: these sit lightly and fade politely, and the Daisy family has sprouted so many spin-offs that finding the exact one you smelled in a store takes real detective work.
Every Marc Jacobs fragrance we cover, ranked by popularity. 2 scents, clean note pyramids, no clutter.